gme.jp

Where to stop

Zhang Ziyi's TV adverts for Asience hair products are starting to look badly wrong. The theme of Asian hair supremacy has been overplayed to the point where, in the most recent iteration (Ziyi in red dress on stage in front of theatre audience in red silk dress, flouncing that *inner beauty* is the secret of her success) the jealousy the Western model-type girls in the stalls are showing has changed into something more like disgust at her sheer arrogance. It stuck in my head for weeks; I even worked it into the novel I'm blogging as background colour.

The next installment in the series is a teaser -- I assume they must be shifting units sufficient to justify a second-phase marketing assault -- which zooms in on Ziyi holding the signature red silk dress against herself, then throwing it at the camera, which continues to zoom as the dress falls, to the point where we only see the broadcastable parts of her supposedly-naked form. *What has happened to [the Asience logo]?* proclaims the caption. Sadly, the possibility of full-on porn is probably low. Still, what I wanted to say was this: saying to the world that you will throw your clothes at a TV camera for money is probably not an upward move, image-wise.